The value of e-commerce around the globe is staggering. It’s estimated to be valued at billions of dollars annually and this number is only set to grow in the future. 

Not only does it offer consumers more convenience when shopping, but it’s also a safer way of making purchases during the coronavirus crisis. 

If you have an online shop or an e-commerce website, and you’re looking to give your customers the best experience possible, then this blog post is for you!

1. A strong website

Your website is the face of your online shop and any issues, no matter how minor, can affect your customers’ shopping experience.

To have a great website, opt for the latest trend in web design, which is minimalism.

Also choose a provider that offers high speeds for navigating, and speaking of navigation, ensure that it is easy for your clientele. These days, intuitive navigation that’s easy and minimalistic can help reduce search times and lead to faster purchases.

In addition, focus on your user experience. Since video is considered king in content, you may want to offer how-to or product description videos to make purchases that are much easier to make. 

Also, try to offer your customers personalised experiences, as this will help make them connect with your brand better. 

2. A simple checkout process

A simple checkout process can go a long way to reducing abandoned cart rates. If you ensure that your checkout page is simple and easy to navigate, you’re likely to win more clients.


What’s more, it’s a good idea to indicate all shipping costs and final prices in a full and clear message on your checkout page, so you don’t end up surprising your customers with added shipping costs, VAT and other costs that creep into the picture. 

Other suggestions we have here are for you to offer a one-page checkout instead of multiple pages, as this will make the user’s experience that much easier, and to also offer guest purchase pages so that users who have not logged in can still make a purchase. 

3. Multiple payment options

Now that your checkout page is ready and developed, you need to make sure that you offer your customers a way to pay that suits them best.

From the most commonly used credit cards on the market, to more tailor-made online payment solutions such as, payment links or payment requests, you can easily cater to your shoppers’ needs this way.

PayPal, Apple Pay, Google Pay, Samsung Pay and others are just some of the alternative payment options you can offer, and these are becoming increasingly used by clients, so make sure you cater to a wide range of needs in order not to lose out on any sales and face abandoned carts.

4. High-quality images

High-resolution pictures of your product, positioned in attractive ways will be another way for you to ensure that your online e-commerce business flourishes. 

In addition, by adding quality product descriptions to each item you sell, you will go a long way in helping your customer make an informed decision and see whether the product is really for them. 

5. Easy to access special promotions

If you’re offering promotions, sales, deals and other discounts, make these easy for your customer to find and use on your site.

For example, if you are running a sale and are advertising it through an email, why not create a button on your email that takes your customers directly to the sale page in question?

Alternatively, if you’re offering discount codes, make sure that finding the right discount code menu is easily accessible and that the discount can easily be applied by the customer online. 

6. Mobile-friendly 

An increasing number of shoppers is shopping on their mobile devices, with extremely high mobile and smartphone penetration in Europe.

This is why designing your site with mobile in mind will go a long way to enhancing the customer’s experience.

Make sure that your products are easily visible, that a customer can zoom in on them, that the product description is clear and accurate and not misleading, and that your prices are clear, too. 

Other factors such as page navigation and your checkout page also need to be tailored to your mobile clientele. 

7. Good customer support

For our final point, offering good customer support is a must.

Whether you start out by creating a series of frequently asked questions, have a chatbot ready for a question or whether you have an email address which will be seen by the right person and responded to in time, will be three key elements for the improved user experience on your site. 

Conclusion

Ultimately, you want to give each of your customers the best experience on your e-commerce site as possible.

With these seven handy tips, we hope we’ve helped you achieve this.

With the rise in e-commerce, it’s only natural that you’ll want to cater to your customers’ needs in the best possible way. 

This may mean updating your site to offering good customer support.